Florida / Nassau
Nassau County sales and visitor spending
Latest monthMar 2026
Visitor, resident and big ticket spending, last 12 months$1,936,055,862
Change, nominal+2.8%
Change, real+0.6%
PricesSouth Region CPI
| Gross sales | 12 months to | Last 12 months | Change, nominal | Change, real |
|---|---|---|---|---|
| Visitor, resident and big ticket spending | Mar 2026 | $1,936,055,862 | +2.8% | +0.6% |
| All business types, including business to business | Mar 2026 | $3,366,915,011 | -0.7% | -2.9% |
The headline adds the eleven business types in the visitor, resident and big ticket groups below. All business types is every Form 10 kind code, including wholesale, manufacturing and sales between businesses. Change compares the last 12 months with the 12 before.
Visitor spending
Room sales, from the tourist taxVisitor spending 12 months to Jun 2026: $245,386,060 +4.6%
Tourist development tax collections divided by the rate in force each month, so a rate change does not show up as a change in sales. The collections themselves are in the tourist tax section.
Hotels and lodgingVisitor spending 12 months to Mar 2026: $394,617,296 +8.7% nominal, +6.2% real
Taxable sales and tax collected
| Measure | Latest month, Mar 2026 | Last 12 months |
|---|---|---|
| Gross sales | $46,692,888 | $394,617,296 |
| Taxable sales | $45,898,714 | $384,120,060 |
| Tax collected | $2,751,774 | $23,035,694 |
Annual figures, calendar and fiscal year
| Year | Calendar year | Fiscal year ending September |
|---|---|---|
| 2026 | $100,404,297 partial, 3 of 12 | $174,310,534 partial, 6 of 12 |
| 2025 | $388,116,336 | $384,361,420 |
| 2024 | $358,321,254 | $357,965,075 |
| 2023 | $359,135,881 | $355,911,845 |
| 2022 | $350,520,174 | $351,713,418 |
| 2021 | $285,760,162 | $249,890,457 |
| 2020 | $161,975,314 | $178,182,145 |
| 2019 | $254,884,562 | $257,158,345 |
| 2018 | $253,312,691 | $248,553,974 |
| 2017 | $237,854,298 | $232,871,383 |
| 2016 | $230,904,422 | $233,486,662 |
| 2015 | $221,548,536 | $217,617,050 |
| 2014 | $202,771,636 | $199,305,107 |
| 2013 | $177,108,226 | $168,905,094 |
| 2012 | $143,010,039 | $146,067,929 |
| 2011 | $140,933,768 | $133,199,109 |
| 2010 | $134,591,249 | $136,458,755 |
| 2009 | $133,947,375 | $141,902,883 |
| 2008 | $173,291,578 | $177,027,776 |
| 2007 | $175,982,647 | $171,433,754 |
| 2006 | $160,623,245 | $160,113,975 |
| 2005 | $157,219,659 | $156,573,213 |
| 2004 | $144,886,957 | $120,887,813 partial, 10 of 12 |
| 2003 | $6,793,415 partial, 1 of 12 | n/a partial, 0 of 12 |
| 2002 | n/a partial, 0 of 12 | $18,452,816 partial, 2 of 12 |
| 2001 | $134,430,675 partial, 11 of 12 | $146,173,953 |
| 2000 | $148,453,342 | $145,116,087 |
| 1999 | $129,032,755 | $129,718,486 |
| 1998 | $117,734,183 | $113,892,615 |
| 1997 | $103,235,733 | $97,865,838 |
| 1996 | $91,335,794 | $90,443,806 |
| 1995 | $90,914,082 | $89,833,940 |
| 1994 | $82,668,215 | $69,651,490 partial, 10 of 12 |
| 1993 | $3,344,252 partial, 1 of 12 |
Partial years are listed but left off the annual chart.
Form 10 kind code 39. Through 2001 DOR described it as hotel and motel accommodations, rooming houses and camps; from 2002 as hotels, rooming houses, apartments and tourist courts. Real figures are in dollars of Mar 2026.
RestaurantsVisitor spending 12 months to Mar 2026: $268,960,727 +1.9% nominal, -0.4% real
Taxable sales and tax collected
| Measure | Latest month, Mar 2026 | Last 12 months |
|---|---|---|
| Gross sales | $23,497,664 | $268,960,727 |
| Taxable sales | $22,441,716 | $257,423,744 |
| Tax collected | $1,343,978 | $15,434,644 |
Annual figures, calendar and fiscal year
| Year | Calendar year | Fiscal year ending September |
|---|---|---|
| 2026 | $63,630,714 partial, 3 of 12 | $126,458,513 partial, 6 of 12 |
| 2025 | $270,046,530 | $270,724,158 |
| 2024 | $262,215,751 | $258,354,801 |
| 2023 | $249,766,748 | $244,345,599 |
| 2022 | $230,752,938 | $229,054,697 |
| 2021 | $212,816,591 | $201,041,385 |
| 2020 | $158,694,999 | $156,557,441 |
| 2019 | $166,232,100 | $163,523,465 |
| 2018 | $152,330,602 | $150,001,781 |
| 2017 | $139,904,156 | $136,192,939 |
| 2016 | $130,921,832 | $129,598,244 |
| 2015 | $121,987,806 | $119,062,455 |
| 2014 | $112,123,825 | $110,917,045 |
| 2013 | $105,238,678 | $102,458,219 |
| 2012 | $99,860,639 | $98,091,749 |
| 2011 | $90,808,291 | $90,015,477 |
| 2010 | $87,247,657 | $87,124,731 |
| 2009 | $84,899,988 | $84,767,364 |
| 2008 | $87,232,355 | $88,129,252 |
| 2007 | $87,235,799 | $85,534,142 |
| 2006 | $80,851,784 | $79,723,871 |
| 2005 | $76,584,357 | $76,198,958 |
| 2004 | $70,567,320 | $58,837,435 partial, 10 of 12 |
| 2003 | $4,762,262 partial, 1 of 12 | n/a partial, 0 of 12 |
| 2002 | n/a partial, 0 of 12 | $9,502,240 partial, 2 of 12 |
| 2001 | $58,677,111 partial, 11 of 12 | $62,937,906 |
| 2000 | $61,654,289 | $61,081,442 |
| 1999 | $55,673,730 | $55,000,672 |
| 1998 | $54,145,004 | $52,341,700 |
| 1997 | $47,469,034 | $46,700,887 |
| 1996 | $43,774,082 | $42,165,496 |
| 1995 | $39,709,144 | $39,619,122 |
| 1994 | $35,704,191 | $29,802,794 partial, 10 of 12 |
| 1993 | $2,345,675 partial, 1 of 12 |
Partial years are listed but left off the annual chart.
Form 10 kind code 8. Restaurants, lunchrooms and catering, the same definition throughout. Real figures are in dollars of Mar 2026.
Bars and tavernsVisitor spending 12 months to Mar 2026: $10,622,150 -8.1% nominal, -10.2% real
Taxable sales and tax collected
| Measure | Latest month, Mar 2026 | Last 12 months |
|---|---|---|
| Gross sales | $935,707 | $10,622,150 |
| Taxable sales | $935,707 | $10,608,747 |
| Tax collected | $56,142 | $633,542 |
Annual figures, calendar and fiscal year
| Year | Calendar year | Fiscal year ending September |
|---|---|---|
| 2026 | $2,445,471 partial, 3 of 12 | $5,025,600 partial, 6 of 12 |
| 2025 | $10,513,625 | $10,701,275 |
| 2024 | $11,771,447 | $11,894,398 |
| 2023 | $11,373,952 | $11,322,241 |
| 2022 | $10,851,700 | $10,736,793 |
| 2021 | $9,867,672 | $9,196,964 |
| 2020 | $6,669,062 | $6,649,668 |
| 2019 | $8,180,539 | $7,945,278 |
| 2018 | $7,427,178 | $7,334,298 |
| 2017 | $6,839,080 | $6,713,960 |
| 2016 | $6,491,327 | $6,344,483 |
| 2015 | $5,910,665 | $5,907,111 |
| 2014 | $6,165,762 | $6,226,039 |
| 2013 | $6,364,360 | $6,461,732 |
| 2012 | $6,696,338 | $6,712,535 |
| 2011 | $6,597,119 | $6,587,448 |
| 2010 | $6,817,710 | $6,749,145 |
| 2009 | $6,436,203 | $6,546,103 |
| 2008 | $6,557,263 | $6,474,858 |
| 2007 | $6,210,715 | $6,135,963 |
| 2006 | $7,505,216 | $7,413,308 |
| 2005 | $6,724,885 | $6,855,397 |
| 2004 | $6,521,946 | $5,538,598 partial, 10 of 12 |
| 2003 | $533,958 partial, 1 of 12 | n/a partial, 0 of 12 |
| 2002 | n/a partial, 0 of 12 | $1,423,823 partial, 2 of 12 |
| 2001 | $8,672,546 partial, 11 of 12 | $9,471,749 |
| 2000 | $8,163,080 | $7,748,950 |
| 1999 | $6,608,297 | $6,522,448 |
| 1998 | $6,697,587 | $6,475,861 |
| 1997 | $5,947,588 | $5,962,229 |
| 1996 | $5,303,247 | $4,931,941 |
| 1995 | $5,475,546 | $5,824,915 |
| 1994 | $5,902,282 | $5,024,192 partial, 10 of 12 |
| 1993 | $615,936 partial, 1 of 12 |
Partial years are listed but left off the annual chart.
Form 10 kind code 9. Through 2001, drinking places serving alcohol on premises; from 2002, taverns, night clubs, bars and liquor stores, so it takes in package liquor sales. Real figures are in dollars of Mar 2026.
AdmissionsVisitor spending 12 months to Mar 2026: $41,429,290 +2.7% nominal, +0.4% real
Taxable sales and tax collected
| Measure | Latest month, Mar 2026 | Last 12 months |
|---|---|---|
| Gross sales | $2,779,722 | $41,429,290 |
| Taxable sales | $2,396,774 | $36,963,409 |
| Tax collected | $143,806 | $2,217,369 |
Annual figures, calendar and fiscal year
| Year | Calendar year | Fiscal year ending September |
|---|---|---|
| 2026 | $8,728,136 partial, 3 of 12 | $21,916,775 partial, 6 of 12 |
| 2025 | $42,345,384 | $41,819,974 |
| 2024 | $40,273,514 | $39,134,616 |
| 2023 | $37,294,174 | $36,160,132 |
| 2022 | $32,916,542 | $33,561,010 |
| 2021 | $37,413,517 | $35,639,019 |
| 2020 | $29,603,621 | $28,728,957 |
| 2019 | $28,989,856 | $28,663,674 |
| 2018 | $30,048,512 | $29,811,178 |
| 2017 | $29,102,960 | $28,273,629 |
| 2016 | $27,932,964 | $28,260,877 |
| 2015 | $26,554,928 | $26,197,237 |
| 2014 | $28,069,611 | $28,004,183 |
| 2013 | $25,863,216 | $25,523,169 |
| 2012 | $25,533,344 | $25,093,963 |
| 2011 | $23,536,851 | $22,947,690 |
| 2010 | $15,382,860 | $13,359,432 |
| 2009 | $13,144,673 | $13,554,696 |
| 2008 | $14,403,981 | $14,374,636 |
| 2007 | $13,783,129 | $13,460,711 |
| 2006 | $14,726,509 | $14,378,559 |
| 2005 | $13,238,147 | $13,309,327 |
| 2004 | $12,523,457 | $10,371,997 partial, 10 of 12 |
| 2003 | $1,135,555 partial, 1 of 12 | n/a partial, 0 of 12 |
| 2002 | n/a partial, 0 of 12 | $528,065 partial, 2 of 12 |
| 2001 | $4,731,562 partial, 11 of 12 | $5,088,575 |
| 2000 | $4,038,441 | $4,050,718 |
| 1999 | $4,451,259 | $4,458,444 |
| 1998 | $3,828,098 | $3,682,940 |
| 1997 | $3,474,400 | $3,319,801 |
| 1996 | $2,816,557 | $2,821,968 |
| 1995 | $3,356,237 | $3,353,381 |
| 1994 | $2,579,429 | $2,144,981 partial, 10 of 12 |
| 1993 | $172,890 partial, 1 of 12 |
Partial years are listed but left off the annual chart.
Form 10 kind code 59. Admissions to pool rooms, rides, theatres, dances and similar. Real figures are in dollars of Mar 2026.
Resident spending
GroceryResident spending 12 months to Mar 2026: $447,423,450 +1.2% nominal, -1.0% real
Taxable sales and tax collected
| Measure | Latest month, Mar 2026 | Last 12 months |
|---|---|---|
| Gross sales | $37,271,027 | $447,423,450 |
| Taxable sales | $12,012,118 | $148,435,419 |
| Tax collected | $720,727 | $8,901,534 |
Annual figures, calendar and fiscal year
| Year | Calendar year | Fiscal year ending September |
|---|---|---|
| 2026 | $107,264,246 partial, 3 of 12 | $216,492,956 partial, 6 of 12 |
| 2025 | $449,002,859 | $449,589,730 |
| 2024 | $438,850,621 | $434,415,841 |
| 2023 | $426,172,892 | $425,650,082 |
| 2022 | $396,312,937 | $378,756,311 |
| 2021 | $343,096,359 | $333,046,843 |
| 2020 | $301,274,546 | $290,166,603 |
| 2019 | $269,642,092 | $267,899,366 |
| 2018 | $255,199,650 | $248,456,689 |
| 2017 | $232,301,027 | $230,573,573 |
| 2016 | $221,806,438 | $217,234,568 |
| 2015 | $205,244,194 | $202,137,012 |
| 2014 | $189,725,920 | $185,274,163 |
| 2013 | $181,761,940 | $182,331,728 |
| 2012 | $174,354,528 | $173,493,232 |
| 2011 | $164,747,497 | $158,230,030 |
| 2010 | $153,946,025 | $158,206,091 |
| 2009 | $160,078,188 | $161,322,188 |
| 2008 | $192,447,703 | $198,185,618 |
| 2007 | $179,374,478 | $175,214,365 |
| 2006 | $175,968,886 | $171,680,730 |
| 2005 | $159,366,868 | $155,552,703 |
| 2004 | $145,546,292 | $142,188,353 |
| 2003 | $148,128,662 | $115,516,073 partial, 9 of 12 |
| 2002 | n/a partial, 0 of 12 | $16,089,224 partial, 2 of 12 |
| 2001 | $119,731,510 partial, 11 of 12 | $139,945,096 |
| 2000 | $132,035,932 | $124,811,304 |
| 1999 | $124,656,967 | $131,502,338 |
| 1998 | $115,908,174 | $111,944,468 |
| 1997 | $116,329,972 | $114,876,964 |
| 1996 | $110,608,323 | $107,744,587 |
| 1995 | $102,957,115 | $98,864,340 |
| 1994 | $97,843,082 | $81,542,333 partial, 10 of 12 |
| 1993 | $7,249,580 partial, 1 of 12 |
Partial years are listed but left off the annual chart.
Form 10 kind code 1. Through 2001 DOR described it as food and beverage stores; from 2002 as grocery stores. Most grocery food is exempt, so taxable sales run far below gross. Real figures are in dollars of Mar 2026.
General merchandiseResident spending 12 months to Mar 2026: $435,934,644 +6.2% nominal, +3.8% real
Taxable sales and tax collected
| Measure | Latest month, Mar 2026 | Last 12 months |
|---|---|---|
| Gross sales | $42,734,170 | $435,934,644 |
| Taxable sales | $21,338,152 | $225,899,083 |
| Tax collected | $1,280,289 | $13,547,913 |
Annual figures, calendar and fiscal year
| Year | Calendar year | Fiscal year ending September |
|---|---|---|
| 2026 | $107,144,222 partial, 3 of 12 | $227,535,946 partial, 6 of 12 |
| 2025 | $427,146,080 | $422,086,869 |
| 2024 | $410,379,425 | $402,270,527 |
| 2023 | $387,424,416 | $380,750,855 |
| 2022 | $364,824,543 | $356,769,461 |
| 2021 | $332,934,080 | $328,977,146 |
| 2020 | $307,962,626 | $285,245,962 |
| 2019 | $269,065,292 | $278,884,916 |
| 2018 | $271,059,780 | $268,592,889 |
| 2017 | $257,186,015 | $251,791,877 |
| 2016 | $241,944,461 | $239,510,623 |
| 2015 | $227,495,147 | $222,609,073 |
| 2014 | $212,724,514 | $209,103,839 |
| 2013 | $203,675,411 | $203,299,388 |
| 2012 | $200,977,166 | $196,173,332 |
| 2011 | $186,540,225 | $185,790,249 |
| 2010 | $182,825,037 | $181,685,385 |
| 2009 | $182,357,109 | $182,649,797 |
| 2008 | $186,097,599 | $187,097,707 |
| 2007 | $186,962,703 | $187,052,185 |
| 2006 | $174,898,128 | $168,683,358 |
| 2005 | $151,848,030 | $145,447,796 |
| 2004 | $141,747,824 | $118,469,173 partial, 10 of 12 |
| 2003 | $15,258,523 partial, 1 of 12 | n/a partial, 0 of 12 |
| 2002 | n/a partial, 0 of 12 | $10,831,430 partial, 2 of 12 |
| 2001 | $58,852,774 partial, 11 of 12 | $65,580,428 |
| 2000 | $60,849,570 | $59,607,719 |
| 1999 | $55,525,447 | $54,193,985 |
| 1998 | $48,363,885 | $39,698,362 |
| 1997 | $9,457,672 | $4,121,849 |
| 1996 | $4,219,314 | $4,458,830 |
| 1995 | $3,829,857 | $3,361,821 |
| 1994 | $2,543,065 | $2,001,407 partial, 10 of 12 |
| 1993 | $214,247 partial, 1 of 12 |
Partial years are listed but left off the annual chart.
Form 10 1994 to 2001: kind codes 13, 20; from 2002: kind code 20. Through 2001 department stores and general miscellaneous merchandise stores were separate codes; from 2002 DOR folds both into general merchandise stores. Real figures are in dollars of Mar 2026.
ClothingResident spending 12 months to Mar 2026: $37,523,354 -0.3% nominal, -2.6% real
Taxable sales and tax collected
| Measure | Latest month, Mar 2026 | Last 12 months |
|---|---|---|
| Gross sales | $3,949,710 | $37,523,354 |
| Taxable sales | $3,708,941 | $34,252,716 |
| Tax collected | $222,536 | $2,048,912 |
Annual figures, calendar and fiscal year
| Year | Calendar year | Fiscal year ending September |
|---|---|---|
| 2026 | $8,104,090 partial, 3 of 12 | $18,122,853 partial, 6 of 12 |
| 2025 | $37,567,209 | $36,934,247 |
| 2024 | $37,781,355 | $38,026,516 |
| 2023 | $37,821,616 | $37,535,438 |
| 2022 | $37,454,732 | $37,969,067 |
| 2021 | $38,517,408 | $36,145,482 |
| 2020 | $24,956,791 | $25,149,807 |
| 2019 | $29,719,030 | $29,133,774 |
| 2018 | $28,640,094 | $28,626,236 |
| 2017 | $27,785,670 | $27,415,228 |
| 2016 | $27,184,595 | $27,362,708 |
| 2015 | $26,395,511 | $26,097,557 |
| 2014 | $26,554,677 | $26,567,578 |
| 2013 | $25,281,886 | $21,562,607 |
| 2012 | $12,092,398 | $11,933,293 |
| 2011 | $11,371,114 | $11,111,441 |
| 2010 | $10,180,448 | $9,999,963 |
| 2009 | $9,840,432 | $9,876,760 |
| 2008 | $11,063,138 | $11,306,771 |
| 2007 | $10,999,561 | $10,031,926 |
| 2006 | $7,979,949 | $7,962,516 |
| 2005 | $6,785,130 | $6,366,296 |
| 2004 | $5,474,651 | $4,649,018 partial, 10 of 12 |
| 2003 | $335,596 partial, 1 of 12 | n/a partial, 0 of 12 |
| 2002 | n/a partial, 0 of 12 | $1,069,454 partial, 2 of 12 |
| 2001 | $6,308,769 partial, 11 of 12 | $6,317,247 |
| 2000 | $9,580,022 | $10,751,114 |
| 1999 | $10,642,444 | $9,738,200 |
| 1998 | $5,803,188 | $5,577,788 |
| 1997 | $5,015,441 | $4,800,307 |
| 1996 | $4,229,890 | $4,183,751 |
| 1995 | $4,593,698 | $4,782,278 |
| 1994 | $4,581,627 | $3,903,700 partial, 10 of 12 |
| 1993 | $368,760 partial, 1 of 12 |
Partial years are listed but left off the annual chart.
Form 10 kind code 10. Apparel and accessory stores, later clothing stores and alterations. Real figures are in dollars of Mar 2026.
FurnitureResident spending 12 months to Mar 2026: $31,040,371 +5.2% nominal, +2.8% real
Taxable sales and tax collected
| Measure | Latest month, Mar 2026 | Last 12 months |
|---|---|---|
| Gross sales | $2,577,210 | $31,040,371 |
| Taxable sales | $2,264,225 | $27,199,138 |
| Tax collected | $135,853 | $1,631,948 |
Annual figures, calendar and fiscal year
| Year | Calendar year | Fiscal year ending September |
|---|---|---|
| 2026 | $6,741,729 partial, 3 of 12 | $15,411,095 partial, 6 of 12 |
| 2025 | $32,139,812 | $30,846,995 |
| 2024 | $29,825,489 | $31,116,976 |
| 2023 | $34,470,040 | $34,611,725 |
| 2022 | $32,362,664 | $31,902,788 |
| 2021 | $30,743,656 | $29,813,582 |
| 2020 | $25,663,104 | $25,092,920 |
| 2019 | $24,708,282 | $24,479,379 |
| 2018 | $22,051,538 | $20,343,456 |
| 2017 | $16,851,020 | $15,563,025 |
| 2016 | $15,263,158 | $14,904,920 |
| 2015 | $13,677,735 | $13,539,369 |
| 2014 | $11,608,622 | $11,260,723 |
| 2013 | $10,011,397 | $9,230,498 |
| 2012 | $8,550,316 | $8,392,457 |
| 2011 | $8,091,407 | $7,968,400 |
| 2010 | $7,500,921 | $7,642,257 |
| 2009 | $7,584,706 | $7,677,549 |
| 2008 | $9,178,463 | $10,079,222 |
| 2007 | $10,231,253 | $9,557,932 |
| 2006 | $8,893,169 | $9,106,220 |
| 2005 | $9,269,493 | $9,217,494 |
| 2004 | $8,335,027 | $6,614,955 partial, 10 of 12 |
| 2003 | $620,937 partial, 1 of 12 | n/a partial, 0 of 12 |
| 2002 | n/a partial, 0 of 12 | $1,615,885 partial, 2 of 12 |
| 2001 | $6,685,047 partial, 11 of 12 | $6,617,517 |
| 2000 | $8,083,691 | $7,996,095 |
| 1999 | $7,157,191 | $7,270,968 |
| 1998 | $6,009,484 | $5,815,628 |
| 1997 | $5,715,037 | $5,651,909 |
| 1996 | $4,444,298 | $4,135,190 |
| 1995 | $3,832,748 | $3,860,812 |
| 1994 | $3,556,264 | $2,756,379 partial, 10 of 12 |
| 1993 | $236,621 partial, 1 of 12 |
Partial years are listed but left off the annual chart.
Form 10 kind code 29. Home furniture and furnishings, later furniture stores new and used. Real figures are in dollars of Mar 2026.
Big ticket spending
Motor vehiclesBig ticket spending 12 months to Mar 2026: $200,220,864 -8.5% nominal, -10.5% real
Taxable sales and tax collected
| Measure | Latest month, Mar 2026 | Last 12 months |
|---|---|---|
| Gross sales | $10,333,849 | $200,220,864 |
| Taxable sales | $8,556,315 | $153,959,493 |
| Tax collected | $513,379 | $9,237,390 |
Annual figures, calendar and fiscal year
| Year | Calendar year | Fiscal year ending September |
|---|---|---|
| 2026 | $34,530,570 partial, 3 of 12 | $84,478,459 partial, 6 of 12 |
| 2025 | $221,575,467 | $226,101,397 |
| 2024 | $217,028,509 | $213,599,394 |
| 2023 | $230,284,106 | $235,956,584 |
| 2022 | $241,307,161 | $239,348,467 |
| 2021 | $225,883,931 | $216,404,489 |
| 2020 | $175,257,620 | $170,747,357 |
| 2019 | $164,759,406 | $164,267,798 |
| 2018 | $176,493,933 | $177,116,769 |
| 2017 | $165,906,648 | $160,994,775 |
| 2016 | $148,487,681 | $143,537,054 |
| 2015 | $131,113,137 | $127,103,642 |
| 2014 | $118,333,228 | $118,374,481 |
| 2013 | $115,441,918 | $114,846,491 |
| 2012 | $108,812,308 | $106,478,498 |
| 2011 | $95,190,790 | $92,334,613 |
| 2010 | $85,772,246 | $82,830,603 |
| 2009 | $78,335,428 | $76,435,427 |
| 2008 | $86,289,001 | $94,894,743 |
| 2007 | $117,060,767 | $119,007,871 |
| 2006 | $115,192,088 | $112,965,850 |
| 2005 | $115,680,185 | $117,939,502 |
| 2004 | $111,830,367 | $108,363,120 |
| 2003 | $104,747,518 | $81,186,632 partial, 9 of 12 |
| 2002 | n/a partial, 0 of 12 | $15,164,786 partial, 2 of 12 |
| 2001 | $85,056,430 partial, 11 of 12 | $87,246,598 |
| 2000 | $84,121,992 | $88,386,027 |
| 1999 | $89,995,020 | $87,674,684 |
| 1998 | $79,218,246 | $79,615,444 |
| 1997 | $82,245,189 | $79,708,198 |
| 1996 | $82,351,750 | $81,720,100 |
| 1995 | $65,856,290 | $64,532,312 |
| 1994 | $64,518,847 | $53,532,108 partial, 10 of 12 |
| 1993 | $4,216,492 partial, 1 of 12 |
Partial years are listed but left off the annual chart.
Form 10 kind code 23. Through 2001 it included tag agencies and tax collectors with automotive dealers; from 2002 it is motor vehicle dealers, trailers and campers. Real figures are in dollars of Mar 2026.
BoatsBig ticket spending 12 months to Nov 2024: $4,457,118 -21.3% nominal, -23.3% real
Taxable sales and tax collected
| Measure | Latest month, Mar 2026 | Last 12 months |
|---|---|---|
| Gross sales | $196,886 | $4,457,118 |
| Taxable sales | $167,802 | $3,652,410 |
| Tax collected | $10,068 | $218,702 |
Annual figures, calendar and fiscal year
| Year | Calendar year | Fiscal year ending September |
|---|---|---|
| 2026 | $196,886 partial, 1 of 12 | $196,886 partial, 1 of 12 |
| 2025 | n/a partial, 0 of 12 | $312,793 partial, 2 of 12 |
| 2024 | $3,746,178 partial, 11 of 12 | $4,995,362 |
| 2023 | $6,074,023 | $5,747,289 |
| 2022 | $6,921,806 | $7,073,079 |
| 2021 | $6,206,047 | $5,741,545 |
| 2020 | $6,106,094 | $5,852,528 |
| 2019 | $4,909,042 | $5,358,181 |
| 2018 | $5,731,172 | $5,142,864 |
| 2017 | $3,642,615 | $3,524,430 |
| 2016 | $3,178,119 | $3,229,612 |
| 2015 | $3,279,094 | $4,064,150 |
| 2014 | $3,848,517 | $3,224,148 |
| 2013 | $4,555,727 | $4,756,121 |
| 2012 | $3,661,272 | $3,590,198 |
| 2011 | $4,101,702 | $4,393,552 |
| 2010 | $4,607,188 | $4,918,252 |
| 2009 | $5,255,605 | $4,619,263 |
| 2008 | $4,262,095 | $4,458,162 |
| 2007 | $5,978,860 | $6,222,274 |
| 2006 | $7,204,509 | $6,955,001 |
| 2005 | $5,285,695 | $5,182,543 |
| 2004 | $4,363,038 | $4,402,884 |
| 2003 | $5,274,622 | $4,428,791 partial, 9 of 12 |
| 2002 | n/a partial, 0 of 12 | $310,432 partial, 2 of 12 |
| 2001 | $2,843,833 partial, 11 of 12 | $3,146,597 |
| 2000 | $3,055,452 | $2,997,189 |
| 1999 | $2,088,403 | $1,985,857 |
| 1998 | $2,274,247 | $2,274,502 |
| 1997 | $2,102,432 | $2,117,301 |
| 1996 | $2,625,148 | $2,718,305 |
| 1995 | $2,530,406 | $2,443,819 |
| 1994 | $2,227,700 | $1,915,237 partial, 10 of 12 |
| 1993 | $161,620 partial, 1 of 12 |
Partial years are listed but left off the annual chart.
Form 10 kind code 28. Boat dealers, later motorboats, yachts and marine parts. Real figures are in dollars of Mar 2026.
Building materialsBig ticket spending 12 months to Mar 2026: $68,086,829 +8.5% nominal, +6.0% real
Taxable sales and tax collected
| Measure | Latest month, Mar 2026 | Last 12 months |
|---|---|---|
| Gross sales | $6,926,273 | $68,086,829 |
| Taxable sales | $6,170,423 | $61,098,585 |
| Tax collected | $370,225 | $3,665,357 |
Annual figures, calendar and fiscal year
| Year | Calendar year | Fiscal year ending September |
|---|---|---|
| 2026 | $15,380,918 partial, 3 of 12 | $39,287,196 partial, 6 of 12 |
| 2025 | $66,908,660 | $58,064,203 |
| 2024 | $65,254,361 | $65,764,258 |
| 2023 | $71,271,536 | $72,287,149 |
| 2022 | $71,637,274 | $70,301,235 |
| 2021 | $63,280,695 | $61,515,211 |
| 2020 | $56,276,462 | $54,662,587 |
| 2019 | $51,004,353 | $50,480,026 |
| 2018 | $48,316,675 | $48,757,339 |
| 2017 | $47,479,308 | $46,502,317 |
| 2016 | $42,872,233 | $41,254,868 |
| 2015 | $38,428,033 | $38,206,563 |
| 2014 | $36,179,505 | $35,030,090 |
| 2013 | $32,435,237 | $31,228,615 |
| 2012 | $28,675,852 | $28,373,842 |
| 2011 | $26,205,748 | $25,901,925 |
| 2010 | $26,361,983 | $26,530,732 |
| 2009 | $27,526,789 | $28,114,948 |
| 2008 | $32,164,853 | $33,536,548 |
| 2007 | $37,283,658 | $40,771,739 |
| 2006 | $54,647,578 | $57,673,163 |
| 2005 | $60,633,762 | $58,986,392 |
| 2004 | $54,732,861 | $53,688,417 |
| 2003 | $44,264,415 | $32,303,384 partial, 9 of 12 |
| 2002 | n/a partial, 0 of 12 | $2,496,399 partial, 2 of 12 |
| 2001 | $14,912,583 partial, 11 of 12 | $15,985,265 |
| 2000 | $15,717,192 | $16,137,399 |
| 1999 | $17,508,669 | $17,370,437 |
| 1998 | $15,339,157 | $14,988,418 |
| 1997 | $14,781,582 | $14,163,932 |
| 1996 | $12,193,738 | $11,961,038 |
| 1995 | $11,525,438 | $11,828,648 |
| 1994 | $30,031,041 | $29,200,982 partial, 10 of 12 |
| 1993 | $2,123,119 partial, 1 of 12 |
Partial years are listed but left off the annual chart.
Form 10 kind code 38. Lumber and other building materials dealers. Hardware and paint stores (code 18) are in the full table. Real figures are in dollars of Mar 2026.
Every other business type
Form 10 kind codes not in the groups above. Last 12 months where twelve consecutive months are published.
| Code | Business type | Latest month | Gross sales, latest month | Gross sales, 12 months | Change | Taxable sales, 12 months | Tax collected, 12 months |
|---|---|---|---|---|---|---|---|
| 2 | Meat Markets, Poultry from 2002 | Mar 2026 | $894,398 | $5,621,475 | +11.0% | $3,889,000 | $225,774 |
| 6 | Delicatessens from 2002 | Mar 2026 | $480,345 | $5,117,737 | n/a | $4,995,726 | $299,744 |
| 7 | Candy, Confectionery, Sundries, Concession Stands | Nov 2015 | $113,111 | $1,942,991 | +1.5% | $1,941,747 | $116,505 |
| 14 | Variety Stores 1994 to 2001 only | Nov 2001 | $1,729,612 | $12,331,797 | -15.3% | $9,504,332 | $570,421 |
| 15 | Drug Stores 1994 to 2001 only | Nov 1997 | $948,442 | $10,577,187 | +8.2% | $2,089,959 | $113,307 |
| 16 | Jewelry, Leather, and Sporting Goods 1994 to 2001 only | Nov 2001 | $229,738 | $4,187,005 | -9.6% | $3,465,574 | $208,541 |
| 17 | Fertilizer Stores, Feed, Seed from 2002 | Nov 2011 | $224,609 | $2,812,191 | +30.3% | $1,236,996 | $74,220 |
| 18 | Hardware, Paints, Light Machinery, Bicycle | Mar 2026 | $12,729,374 | $150,374,513 | -1.5% | $60,294,402 | $3,581,713 |
| 19 | Farm Implements and Supplies and Equipment from 2002 | Mar 2026 | $598,710 | n/a | n/a | n/a | n/a |
| 21 | Second-Hand Stores, Antique Shops | Mar 2026 | $603,279 | $7,644,860 | -24.8% | $6,532,199 | $391,932 |
| 24 | Auto Accessories, Tires, Parts, (trailers) Auto | Mar 2026 | $4,109,949 | $41,127,557 | +0.3% | $33,070,959 | $1,979,384 |
| 25 | Filling and Service Stations, Car Wash | Mar 2026 | $3,057,663 | $28,257,977 | -9.5% | $8,876,730 | $527,376 |
| 26 | Garages, Auto Paint and Body Shops | Mar 2026 | $3,546,137 | $37,508,748 | +6.3% | $33,420,655 | $2,005,239 |
| 27 | Aircraft Dealers | Mar 2026 | $49,858 | $198,198 | +17.7% | $198,198 | $11,892 |
| 30 | Household Appliances, Dinnerware, etc | Mar 2026 | $439,583 | $3,399,442 | +30.2% | $597,809 | $35,869 |
| 31 | Store and Office Equipment from 2002 | Mar 2026 | $299,607 | n/a | n/a | n/a | n/a |
| 32 | Music Stores, Radios | Mar 2026 | $649,599 | $6,887,873 | -5.3% | $4,258,145 | $255,489 |
| 33 | Building Contractors (roads and realty) from 2002 | Mar 2026 | $114,142 | $32,355,406 | +110.4% | $1,009,180 | $60,551 |
| 34 | Heating, Air Conditioning, Insulation from 2002 | Mar 2026 | $596,039 | $10,227,820 | +17.1% | $1,161,149 | $69,669 |
| 36 | Decoration, Painting and Papering, Drapery | Mar 2026 | $1,207,798 | $16,191,094 | -6.6% | $12,807,040 | $768,422 |
| 41 | Barber and Beauty Shop, Reducing, Hot Tubs | Mar 2026 | $1,096,679 | $13,313,022 | -0.3% | $3,029,773 | $173,217 |
| 42 | Book Stores | Mar 2026 | $196,026 | $672,154 | +6.0% | $640,636 | $38,013 |
| 43 | Cigar Stands, Tobacco Shops from 2002 | Mar 2026 | $722,278 | $6,755,763 | +18.3% | $6,727,034 | $403,622 |
| 44 | Florist | Mar 2026 | $253,795 | $1,225,625 | -17.8% | $920,634 | $55,238 |
| 45 | Fuel Dealers, LP Gas Dealers | Nov 2007 | $3,590,710 | $42,552,860 | +8.6% | $6,622,870 | $397,372 |
| 47 | Scrap Metal, Junk Yards, Salvaged Material, from 2002 | Mar 2026 | $1,061,975 | n/a | n/a | n/a | n/a |
| 48 | Itinerant Vendors, Peddler, Direct Sales from 2002 | Mar 2026 | $1,905,053 | $20,573,883 | +36.7% | $7,132,613 | $427,957 |
| 50 | Machine Shops, Foundries, Iron Work (Ornamental), | Mar 2026 | $3,307,959 | $3,358,356 | -3.7% | $949,936 | $57,700 |
| 51 | Horse, Cattle and Pet Dealers, Equipment & Supplies | Mar 2026 | $21,238 | $1,102,963 | +4.7% | $223,268 | $13,115 |
| 52 | Photographers, Photo and Art Equipment & Supplies | Nov 2003 | $45,994 | $1,337,962 | -22.1% | $822,151 | $48,966 |
| 53 | Shoe Repair Shops, Shoe Shine Parlors from 2002 | Jul 2005 | $75,000 | n/a | n/a | n/a | n/a |
| 54 | Storage and Warehouse from 2002 | Mar 2026 | $63,881 | $1,385,525 | n/a | $1,290,878 | $47,735 |
| 55 | Gift, Card, Novelty, Hobby, Stationery and Toy Stores, Stationary etc | Mar 2026 | $535,093 | $5,489,818 | +14.2% | $3,940,967 | $235,997 |
| 57 | Social, Fraternal, Commercial Clubs & Assoc. (all duties) from 2002 | Mar 2026 | $170,431 | n/a | n/a | n/a | n/a |
| 58 | Industrial Machinery | Mar 2026 | $548,187 | $4,685,079 | +14.9% | $1,235,082 | $73,292 |
| 61 | Rental of Tangible Personal Property | Mar 2026 | $1,862,523 | $10,668,554 | +53.1% | $6,225,960 | $371,979 |
| 62 | Fabrication and Sales of Cabinets, Windows, from 2002 | Mar 2026 | $99,064 | n/a | n/a | n/a | n/a |
| 63 | Manufacturing, Processing, Mining | Mar 2026 | $3,345,548 | $81,212,361 | -27.0% | $23,876,213 | $1,432,573 |
| 64 | Bottlers (beer and soft drinks) from 2002 | Mar 2026 | $198,648 | n/a | n/a | n/a | n/a |
| 66 | Communications, Telephone, Telegraph, | Mar 2026 | $1,414,786 | $19,530,606 | +4.5% | $18,208,785 | $1,092,527 |
| 67 | Transportation: Railroads, Airlines, Bus and from 2002 | Mar 2026 | $2,597,906 | $34,625,233 | +7.2% | $4,367,920 | $259,388 |
| 68 | Graphic Arts: Printing, Publishing, Engraving, | Mar 2026 | $174,373 | $3,556,401 | -4.4% | $1,660,113 | $99,607 |
| 71 | Packaging Materials: Paper, Box Bag Dealers, Containers from 2002 | Mar 2026 | $8,583,518 | n/a | n/a | n/a | n/a |
| 72 | Repair of Tangible Personal Property, | Mar 2026 | $907,464 | $14,986,423 | +11.6% | $3,601,718 | $216,103 |
| 73 | Advertising: Outdoor Signs and Billboards from 2002 | Mar 2026 | $503,970 | n/a | n/a | n/a | n/a |
| 76 | Nurseries and Landscaping, Supplies, Tree Experts | Mar 2026 | $1,248,928 | $11,063,757 | +5.6% | $4,824,488 | $280,687 |
| 77 | Vending Machines (tangible property sales- | Mar 2026 | $59,411 | $618,889 | -43.5% | $587,931 | $35,276 |
| 79 | Medical, Dental, Surgical, Optical, Hospital Supplies from 2002 | Mar 2026 | $2,072,830 | $17,011,660 | -3.8% | $977,298 | $35,439 |
| 80 | Wholesale Dealers | Mar 2026 | $31,302,263 | $359,778,775 | -5.6% | $54,881,555 | $3,292,833 |
| 82 | Lease or Rentals of Office Space and Commercial Retails | Mar 2026 | $4,077,784 | $98,748,474 | -29.5% | $64,068,955 | $2,168,049 |
| 83 | Privately Operated Parking Lots, Boat Docking and Storage (Marines) | Mar 2026 | $71,862 | $2,502,931 | -36.9% | $2,432,070 | $141,472 |
| 84 | Utilities, Electricity or Gas | Mar 2026 | $14,672,233 | $175,285,016 | -4.1% | $29,898,172 | $1,793,890 |
| 89 | Exempt Facility from 2002 | Nov 2023 | $84,116 | $1,462,951 | +57.7% | $1,183,222 | $64,860 |
| 90 | Flea Market 1994 to 2001 only | Nov 1997 | $2,542 | $95,171 | -6.0% | $80,154 | $4,752 |
| 92 | Other Professional Services: from 2002 | Mar 2026 | $2,338,542 | $14,298,801 | +51.8% | $1,066,734 | $59,663 |
| 93 | Other Personal Services: | Mar 2026 | $1,510,513 | $15,977,021 | +2.7% | $1,431,195 | $85,872 |
| 94 | Other Industrial Services: from 2002 | Mar 2026 | $1,258,608 | $12,889,249 | +1.8% | $262,671 | $15,760 |
| 99 | Miscellaneous, Swimming Pool Supplies 1994 to 2001 only | Nov 1999 | $1,369 | $395,532 | +210.1% | $203,909 | $145,284 |
| 103 | Other *** 1994 to 2001 only | Nov 2001 | $7,437,404 | $103,761,085 | +0.1% | $16,963,323 | $1,021,616 |
| 104 | Redacted For Confidentiality from 2002 | Mar 2026 | $3,448,215 | $175,934,561 | -10.0% | $47,050,783 | $2,763,301 |
Cities and places: BusinessFlare® estimates
BusinessFlare® estimate from public sources: monthly consumer spending for each Census place in Nassau County that the Economic Census publishes, split out of the county's Form 10 sales with the county tax roll as weight. The figures are Street Economics Pass data on each place's page; the published error is free. Landing error is how far the 2017 anchor carried to 2022 missed the 2022 Census figure.
| Place | Latest month | Retail landing error | Accommodation and food landing error | Flag |
|---|---|---|---|---|
| Fernandina Beach city | Mar 2026 | 2.7% | 6.2% | |
| Hilliard town | Mar 2026 | 23.2% | 6.1% | |
| Nassau Village-Ratliff CDP | Mar 2026 | 11.3% | n/a | |
| Yulee CDP | Mar 2026 | 9.7% | n/a |
Fiscal data: distributions from the state
What the Florida Department of Revenue paid the governments in Nassau County in the 12 months to Sep 2026, from the Department's own ledger: half-cent sales tax, communications services tax, local option taxes and state revenue sharing. Fiscal distributions, not economic indicators: these are the dollars the Florida Department of Revenue paid this government in each month, after the state's own deductions and adjustments, on the Department's payment schedule. They do not measure sales, income or activity in the area.
| Payees | Half-cent sales tax | Communications services tax | Local option taxes | State revenue sharing and other state shared revenue | All distributions | Change on the 12 before |
|---|---|---|---|---|---|---|
| County government | $7,709,269 | $762,890 | $23,495,415 | $4,547,269 | $36,514,842 | -1.0% |
| Municipalities and other payees | $1,457,164 | $1,370,254 | $4,275,619 | $687,954 | $7,790,991 | -2.0% |
| Every payee in the county | $9,166,433 | $2,133,144 | $27,771,034 | $5,458,473 | $44,529,083 | -1.2% |
Every government in Nassau County, last 12 months
Half-cent: half-cent sales tax. CST: communications services tax. Local option: local option taxes. State shared: state revenue sharing and other state shared revenue. All payees: every payee in the county. Change: the 12 months against the 12 before.
| Government | Half-cent | CST | Local option | State shared | All | Change |
|---|---|---|---|---|---|---|
| Nassau County BOCC county government | $7,709,269 | $762,890 | $23,495,415 | $4,547,269 | $36,514,842 | -1.0% |
| City of Fernandina Beach municipality | $1,074,459 | $1,023,282 | $3,077,426 | $458,895 | $5,634,062 | -2.6% |
| Town of Callahan municipality | $136,663 | $188,150 | $427,437 | $66,830 | $819,080 | +6.1% |
| Town of Hilliard municipality | $246,041 | $158,822 | $770,757 | $162,229 | $1,337,849 | -4.3% |
| Nassau County School Board school board | n/a | n/a | n/a | $223,250 | $223,250 | 0.0% |
Tourist tax
Sales are the tax collected divided by the rate in effect. Collections are what the county, city or collector reported.
Latest monthJun 2026
Sales$28,734,580
Change in sales+4.2%
Sales, last 12 months$245,386,060
Collections$1,436,729
Change as reported+4.2%
Collections, last 12 months$12,269,303
Tax rate5%
Nassau CountyCounty totalJun 2026 sales: $28,734,580
Collections as reported
| Measure | Jun 2026 |
|---|---|
| Collections | $1,436,729 |
| Change as reported | +4.2% |
| Change in sales, rate adjusted | +4.2% |
| Collections, last 12 months | $12,269,303 |
| Sales, last 12 months | $245,386,060 |
| Tax rate | 5% |
Nassau County Office of Management and Budget for the Amelia Island Tourist Development Council, figures from the Nassau County Tax Collector; month of sales derived from month of collection; Oct 2022 to Jun 2026, 45 months.
Tax rate history
Rate changes are marked on every chart with a dashed line.
| Jurisdiction | Tax | Rate | Effective | Ended | Not levied in | Source |
|---|---|---|---|---|---|---|
| Nassau County | tdt | 2% | 1989-01-01 | 1989-04-30 | Florida DOR, History of Local Sales Tax and Current Rates (DR-SUT Tax History, R. 02/26, updated 2026-02-01) | |
| Nassau County | tdt | 2% | 1989-05-01 | 2008-11-30 | Florida DOR, History of Local Sales Tax and Current Rates (DR-SUT Tax History, R. 02/26, updated 2026-02-01) | |
| Nassau County | tdt | 3% | 2008-12-01 | 2010-03-31 | Florida DOR, History of Local Sales Tax and Current Rates (DR-SUT Tax History, R. 02/26, updated 2026-02-01) | |
| Nassau County | tdt | 4% | 2010-04-01 | 2018-06-30 | Florida DOR, History of Local Sales Tax and Current Rates (DR-SUT Tax History, R. 02/26, updated 2026-02-01) | |
| Nassau County | tdt | 5% | 2018-07-01 | current | Florida DOR, History of Local Sales Tax and Current Rates (DR-SUT Tax History, R. 02/26, updated 2026-02-01) |
Sources on this page
- Florida Department of Revenue Form 10, monthly sales tax returns by county and kind of business: gross sales, taxable sales and tax collected, by month of sales (one month before the return month). Consumer price index from the US Bureau of Labor Statistics, series named in the headline. Sources and methods.
- Nassau County Office of Management and Budget for the Amelia Island Tourist Development Council, figures from the Nassau County Tax Collector: Amelia Island Tourist Development Council meeting packets, bed tax collections sheet (Nassau County OMB, Tax Collector figures). Lag: Month of stay (inferred); a month appears in the next packet, about six to ten weeks after the month ends, and packets are issued every one to three months. Retrieved 2026-09-30.
- Florida Department of Revenue, Revenue Accounting: Florida Department of Revenue, Revenue Confirmation Online, distributions to local governments. Fiscal distributions, not economic indicators: these are the dollars the Florida Department of Revenue paid this government in each month, after the state's own deductions and adjustments, on the Department's payment schedule. They do not measure sales, income or activity in the area. Lag: A distribution is posted on the day it is paid, so the current month is partial until its last payment run; a month is complete once the following month has begun. Checked against the annual summaries of the Office of Tax Research: Florida Department of Revenue, Office of Tax Research, Forms 4, 5 and 6 and the CST local tax distributions workbook. Fiscal data: how it is read.
Download the data
Nassau County workbook Statewide workbook
The county workbook has every business type by month with taxable sales and tax collected, the trailing 12 month and annual views, real sales, and this county's tourist tax rows. The statewide workbook has every county, the kind code crosswalk, CPI, rates, sources and gaps.