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Florida / Santa Rosa

Santa Rosa County sales and visitor spending

Latest monthMar 2026
Visitor, resident and big ticket spending, last 12 months$2,925,768,433
Change, nominal+4.2%
Change, real+1.9%
PricesSouth Region CPI
Gross sales12 months toLast 12 monthsChange, nominalChange, real
Visitor, resident and big ticket spendingMar 2026$2,925,768,433+4.2%+1.9%
All business types, including business to businessMar 2026$5,339,214,692+4.9%+2.6%

The headline adds the eleven business types in the visitor, resident and big ticket groups below. All business types is every Form 10 kind code, including wholesale, manufacturing and sales between businesses. Change compares the last 12 months with the 12 before.

Visitor spending

Room sales, from the tourist taxVisitor spending 12 months to Jun 2026: $143,871,254 +11.8%

Tourist development tax collections divided by the rate in force each month, so a rate change does not show up as a change in sales. The collections themselves are in the tourist tax section.

Hotels and lodgingVisitor spending 12 months to Mar 2026: $142,957,307 +4.5% nominal, +2.2% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$14,808,062$142,957,307
Taxable sales$14,144,267$138,423,221
Tax collected$848,001$8,282,128
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$33,490,839 partial, 3 of 12$53,133,648 partial, 6 of 12
2025$139,758,219$139,040,846
2024$133,246,702$132,256,706
2023$135,779,285$137,260,671
2022$134,002,684$133,288,551
2021$125,939,902$123,307,090
2020$81,136,965$77,826,420
2019$86,688,714$85,261,359
2018$70,181,070$67,268,979
2017$59,063,374$58,008,012
2016$51,418,833$50,416,771
2015$46,189,043$46,398,644
2014$41,611,023$40,775,334
2013$35,534,496$34,948,817
2012$32,479,835$32,388,035
2011$28,075,793$25,861,633
2010$19,607,473$23,094,358
2009$25,859,111$23,509,718
2008$24,984,114$25,167,352
2007$23,684,170$23,399,316
2006$20,301,456$20,358,369
2005$18,734,134$19,803,802
2004$30,907,131$27,831,805 partial, 10 of 12
2003$1,931,870 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$2,085,542 partial, 2 of 12
2001$23,910,534 partial, 11 of 12$25,815,215
2000$24,834,593$24,330,742
1999$22,264,018$21,545,320
1998$17,963,623$18,022,612
1997$17,296,795$17,008,943
1996$12,411,446$11,815,023
1995$13,778,968$13,860,568
1994$14,049,852$12,285,293 partial, 10 of 12
1993$259,429 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 39. Through 2001 DOR described it as hotel and motel accommodations, rooming houses and camps; from 2002 as hotels, rooming houses, apartments and tourist courts. Real figures are in dollars of Mar 2026.

RestaurantsVisitor spending 12 months to Mar 2026: $370,294,409 +8.1% nominal, +5.6% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$34,833,978$370,294,409
Taxable sales$32,245,014$343,235,889
Tax collected$1,934,633$20,583,131
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$90,903,164 partial, 3 of 12$175,789,383 partial, 6 of 12
2025$359,665,914$356,165,973
2024$343,287,151$339,438,731
2023$331,321,214$325,862,274
2022$303,433,844$299,500,229
2021$283,716,103$277,440,983
2020$234,620,052$227,743,766
2019$228,649,152$224,257,539
2018$213,466,258$210,307,664
2017$199,617,388$197,918,657
2016$189,613,714$186,015,445
2015$174,692,827$170,881,001
2014$161,453,965$159,448,717
2013$154,230,550$151,492,431
2012$143,992,158$142,036,323
2011$134,800,944$133,585,485
2010$127,226,688$126,235,851
2009$125,779,614$126,041,556
2008$127,891,015$128,106,261
2007$127,537,956$126,647,963
2006$121,150,839$118,997,296
2005$105,203,211$102,770,261
2004$93,654,932$75,895,037 partial, 10 of 12
2003$6,670,172 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$10,973,382 partial, 2 of 12
2001$66,753,238 partial, 11 of 12$72,136,870
2000$68,866,188$67,665,970
1999$63,942,148$63,324,526
1998$60,208,358$58,653,082
1997$55,123,379$55,017,704
1996$52,428,618$51,678,541
1995$51,554,041$50,556,494
1994$49,254,492$41,827,262 partial, 10 of 12
1993$3,703,370 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 8. Restaurants, lunchrooms and catering, the same definition throughout. Real figures are in dollars of Mar 2026.

Bars and tavernsVisitor spending 12 months to Mar 2026: $12,191,766 +0.9% nominal, -1.4% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$1,102,045$12,191,766
Taxable sales$1,090,880$12,118,018
Tax collected$65,453$726,933
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$2,699,212 partial, 3 of 12$5,325,207 partial, 6 of 12
2025$12,005,061$12,083,851
2024$12,020,912$11,674,356
2023$12,146,650$12,349,820
2022$12,085,731$11,766,579
2021$11,183,504$11,106,198
2020$7,412,725$7,194,219
2019$10,656,554$10,623,611
2018$10,091,367$9,510,908
2017$6,996,760$7,087,210
2016$6,899,473$7,024,195
2015$7,752,989$7,314,228
2014$6,223,449$5,972,316
2013$4,740,625$4,600,759
2012$4,178,232$4,186,067
2011$3,814,373$3,753,074
2010$3,720,716$3,777,535
2009$3,883,942$3,859,121
2008$3,690,232$3,694,230
2007$3,290,911$2,987,026
2006$1,940,428$1,930,931
2005$1,676,131$1,594,928
2004$1,300,089$1,084,758 partial, 10 of 12
2003$91,059 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$767,669 partial, 2 of 12
2001$2,633,556 partial, 11 of 12$2,380,636
2000$2,353,292$2,272,362
1999$2,184,658$2,189,150
1998$1,707,072$1,582,681
1997$1,231,150$1,232,608
1996$1,394,509$1,379,902
1995$1,185,696$1,154,655
1994$1,179,081$1,018,701 partial, 10 of 12
1993$109,352 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 9. Through 2001, drinking places serving alcohol on premises; from 2002, taverns, night clubs, bars and liquor stores, so it takes in package liquor sales. Real figures are in dollars of Mar 2026.

AdmissionsVisitor spending 12 months to Mar 2026: $32,268,174 -4.4% nominal, -6.5% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$2,018,403$32,268,174
Taxable sales$1,695,070$29,679,500
Tax collected$101,498$1,770,741
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$5,927,975 partial, 3 of 12$14,075,477 partial, 6 of 12
2025$34,397,210$34,415,390
2024$34,159,243$33,080,555
2023$32,927,401$33,274,120
2022$30,437,364$29,900,811
2021$26,993,780$25,573,072
2020$19,652,664$18,591,132
2019$19,749,704$19,827,828
2018$18,714,994$18,316,047
2017$17,521,272$17,719,780
2016$17,621,583$17,401,089
2015$17,091,578$16,650,505
2014$15,973,583$15,790,439
2013$14,824,196$14,978,841
2012$14,372,972$13,141,713
2011$11,861,602$11,731,841
2010$10,466,166$10,496,376
2009$12,319,675$13,038,477
2008$13,308,593$13,091,527
2007$13,077,601$14,142,144
2006$17,791,602$17,829,104
2005$13,367,483$11,608,063
2004$22,172,075$21,075,264 partial, 10 of 12
2003$1,019,279 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$1,807,755 partial, 2 of 12
2001$10,831,443 partial, 11 of 12$11,448,015
2000$11,557,852$11,640,651
1999$10,954,608$10,739,011
1998$11,168,038$11,255,462
1997$9,924,392$9,720,181
1996$8,966,689$8,719,863
1995$8,950,435$8,751,807
1994$8,900,967$7,717,781 partial, 10 of 12
1993$546,103 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 59. Admissions to pool rooms, rides, theatres, dances and similar. Real figures are in dollars of Mar 2026.

Resident spending

GroceryResident spending 12 months to Mar 2026: $712,417,894 -3.8% nominal, -5.9% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$58,787,255$712,417,894
Taxable sales$20,541,040$255,000,604
Tax collected$1,232,462$15,296,549
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$166,261,445 partial, 3 of 12$336,286,300 partial, 6 of 12
2025$720,415,317$730,641,726
2024$737,348,903$736,464,588
2023$694,784,164$681,194,864
2022$645,094,466$622,557,881
2021$570,679,768$552,028,960
2020$496,376,622$478,142,708
2019$435,662,553$435,189,214
2018$430,774,295$421,955,368
2017$399,005,209$398,207,738
2016$389,706,073$385,134,510
2015$385,197,102$390,892,244
2014$401,702,537$395,005,053
2013$379,828,398$379,901,519
2012$374,814,461$376,589,174
2011$357,194,830$339,890,418
2010$302,066,898$301,171,251
2009$286,245,635$278,625,871
2008$281,230,068$283,075,710
2007$238,735,843$227,672,051
2006$247,968,173$240,004,646
2005$213,781,575$211,902,498
2004$183,608,187$149,303,946 partial, 10 of 12
2003$13,355,716 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$22,430,749 partial, 2 of 12
2001$149,667,709 partial, 11 of 12$164,108,610
2000$172,745,569$187,527,876
1999$169,577,003$163,185,572
1998$206,143,074$197,551,720
1997$187,437,973$197,111,376
1996$171,451,548$170,080,002
1995$162,269,160$157,006,865
1994$154,107,546$123,854,885 partial, 10 of 12
1993$9,458,073 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 1. Through 2001 DOR described it as food and beverage stores; from 2002 as grocery stores. Most grocery food is exempt, so taxable sales run far below gross. Real figures are in dollars of Mar 2026.

General merchandiseResident spending 12 months to Mar 2026: $899,865,833 +7.1% nominal, +4.7% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$80,136,116$899,865,833
Taxable sales$35,651,734$393,751,713
Tax collected$2,139,054$23,614,934
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$213,414,645 partial, 3 of 12$450,984,788 partial, 6 of 12
2025$884,796,445$870,874,813
2024$838,394,447$827,830,625
2023$801,793,112$795,330,139
2022$763,478,820$750,191,439
2021$722,908,651$711,250,749
2020$682,894,022$624,463,071
2019$578,786,008$614,391,243
2018$585,029,594$578,025,801
2017$567,746,435$566,445,905
2016$556,556,409$560,590,219
2015$539,040,007$521,718,788
2014$598,112,028$593,136,296
2013$594,975,590$698,340,971
2012$886,115,561$841,523,427
2011$964,470,041$1,019,006,967
2010$793,939,484$784,911,492
2009$876,756,331$866,515,227
2008$683,040,182$572,734,483
2007$440,094,883$418,134,980
2006$341,541,511$344,017,126
2005$342,120,081$344,568,234
2004$332,157,939$271,794,642 partial, 10 of 12
2003$38,619,197 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$18,768,493 partial, 2 of 12
2001$101,154,402 partial, 11 of 12$109,445,894
2000$99,808,792$97,785,356
1999$80,442,392$66,429,160
1998$53,403,069$43,866,751
1997$2,179,140$912,051
1996$656,614$558,245
1995$489,853$459,975
1994$860,906$1,015,675 partial, 10 of 12
1993$246,432 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 1994 to 2001: kind codes 13, 20; from 2002: kind code 20. Through 2001 department stores and general miscellaneous merchandise stores were separate codes; from 2002 DOR folds both into general merchandise stores. Real figures are in dollars of Mar 2026.

ClothingResident spending 12 months to Mar 2026: $17,534,286 +2.4% nominal, 0.0% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$1,932,283$17,534,286
Taxable sales$1,315,787$11,420,821
Tax collected$78,947$683,868
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$3,829,826 partial, 3 of 12$8,340,233 partial, 6 of 12
2025$17,220,775$16,835,185
2024$17,170,146$17,733,088
2023$21,101,657$23,375,621
2022$33,144,558$30,797,745
2021$19,569,038$19,243,220
2020$13,283,946$12,734,463
2019$14,051,692$13,824,286
2018$14,242,457$14,653,667
2017$14,493,534$14,615,456
2016$18,299,925$19,625,342
2015$20,051,845$20,330,382
2014$20,093,281$19,891,273
2013$19,708,677$20,072,720
2012$21,276,595$21,724,810
2011$22,546,950$22,238,512
2010$20,756,770$20,580,170
2009$20,893,007$21,357,400
2008$22,255,515$22,547,096
2007$23,872,874$24,486,874
2006$24,205,461$23,891,154
2005$22,516,435$21,921,899
2004$18,662,957$17,261,525
2003$17,410,759$12,576,558 partial, 9 of 12
2002n/a partial, 0 of 12$1,420,399 partial, 2 of 12
2001$8,818,488 partial, 11 of 12$9,880,662
2000$7,080,788$6,108,648
1999$5,582,945$5,329,849
1998$4,626,116$4,453,623
1997$3,977,230$3,844,685
1996$3,397,805$3,205,385
1995$3,212,513$3,321,553
1994$3,202,249$2,699,207 partial, 10 of 12
1993$365,876 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 10. Apparel and accessory stores, later clothing stores and alterations. Real figures are in dollars of Mar 2026.

FurnitureResident spending 12 months to Mar 2026: $15,589,287 -11.1% nominal, -13.1% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$1,276,381$15,589,287
Taxable sales$1,165,906$14,155,538
Tax collected$68,410$830,602
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$3,436,300 partial, 3 of 12$7,812,109 partial, 6 of 12
2025$15,946,411$15,758,086
2024$18,692,040$19,572,388
2023$25,719,158$28,444,669
2022$30,961,608$31,929,841
2021$32,166,177$29,766,635
2020$22,051,826$20,598,918
2019$20,209,949$20,289,508
2018$19,082,747$18,506,161
2017$17,561,042$17,398,119
2016$16,289,315$16,050,416
2015$14,275,637$12,515,032
2014$8,548,899$8,326,051
2013$8,132,790$8,321,446
2012$8,417,498$8,175,197
2011$8,040,610$8,098,049
2010$7,710,879$7,728,142
2009$7,786,137$7,690,032
2008$9,613,936$10,556,036
2007$13,955,605$14,840,956
2006$16,058,433$16,598,879
2005$19,369,608$19,294,719
2004$11,758,643$8,418,765 partial, 10 of 12
2003$904,906 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$1,713,548 partial, 2 of 12
2001$11,732,752 partial, 11 of 12$13,479,760
2000$13,930,500$13,666,670
1999$13,369,034$13,585,068
1998$12,212,961$11,233,897
1997$10,481,722$10,667,996
1996$10,236,185$10,047,356
1995$8,820,117$8,869,283
1994$9,645,713$8,035,884 partial, 10 of 12
1993$870,479 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 29. Home furniture and furnishings, later furniture stores new and used. Real figures are in dollars of Mar 2026.

Big ticket spending

Motor vehiclesBig ticket spending 12 months to Mar 2026: $433,649,178 -1.2% nominal, -3.3% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$28,250,941$433,649,178
Taxable sales$20,902,667$320,856,461
Tax collected$1,254,160$19,233,286
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$96,416,736 partial, 3 of 12$204,587,164 partial, 6 of 12
2025$451,453,158$448,339,336
2024$431,272,797$432,625,071
2023$455,753,911$463,232,200
2022$491,418,191$495,348,962
2021$471,390,417$466,329,426
2020$385,331,690$355,021,820
2019$336,072,055$334,707,665
2018$308,075,839$293,772,263
2017$273,971,579$270,375,897
2016$273,557,821$268,796,013
2015$236,720,022$230,012,712
2014$220,920,070$216,064,960
2013$184,409,003$173,818,886
2012$154,890,732$152,184,172
2011$145,489,103$147,792,397
2010$139,661,479$132,162,987
2009$128,656,964$129,305,046
2008$171,631,509$194,128,894
2007$228,602,038$231,253,238
2006$254,587,961$266,172,204
2005$295,305,589$304,105,401
2004$255,276,668$199,593,541 partial, 10 of 12
2003$18,864,926 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$32,249,170 partial, 2 of 12
2001$154,868,787 partial, 11 of 12$158,165,410
2000$188,155,807$198,175,806
1999$187,221,497$185,657,960
1998$161,282,199$153,124,406
1997$169,134,528$168,043,000
1996$158,009,713$159,396,987
1995$180,089,344$176,648,414
1994$139,390,805$114,483,256 partial, 10 of 12
1993$7,791,730 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 23. Through 2001 it included tag agencies and tax collectors with automotive dealers; from 2002 it is motor vehicle dealers, trailers and campers. Real figures are in dollars of Mar 2026.

BoatsBig ticket spending 12 months to Nov 2021: $12,175,441 -4.7% nominal, -9.2% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$963,475$12,175,441
Taxable sales$893,678$3,513,879
Tax collected$53,565$210,669
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$963,475 partial, 1 of 12$963,475 partial, 1 of 12
2025n/a partial, 0 of 12n/a partial, 0 of 12
2024n/a partial, 0 of 12n/a partial, 0 of 12
2023n/a partial, 0 of 12n/a partial, 0 of 12
2022n/a partial, 0 of 12$1,853,888 partial, 2 of 12
2021$11,336,110 partial, 11 of 12$11,204,502
2020$13,438,020$11,887,408 partial, 10 of 12
2019$171,668 partial, 1 of 12n/a partial, 0 of 12
2018n/a partial, 0 of 12$2,283,819 partial, 2 of 12
2017$11,424,657 partial, 11 of 12$19,945,466
2016$19,105,163$10,370,115
2015$15,742,048$15,390,128
2014$11,532,601$12,092,356
2013$8,444,925$7,182,989
2012$8,413,258$12,853,388
2011$12,074,465$8,150,391
2010$5,326,937$5,178,249
2009$8,431,055$7,777,505
2008$8,792,148$8,702,123
2007$6,487,203$6,395,814
2006$4,235,567$4,034,526
2005$3,713,381$3,800,593
2004$4,453,601$4,445,528
2003$1,738,673$1,312,693 partial, 9 of 12
2002n/a partial, 0 of 12$2,732,884 partial, 2 of 12
2001$13,459,429 partial, 11 of 12$13,762,871
2000$12,733,160$12,060,127
1999$10,779,450$11,193,022
1998$12,068,678$12,053,499
1997$13,565,018$12,512,376
1996$8,239,316$7,628,252
1995$6,130,692$6,216,283
1994$5,949,970$4,974,254 partial, 10 of 12
1993$207,854 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 28. Boat dealers, later motorboats, yachts and marine parts. Real figures are in dollars of Mar 2026.

Building materialsBig ticket spending 12 months to Mar 2026: $288,036,823 +26.1% nominal, +23.3% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$31,036,223$288,036,823
Taxable sales$27,100,293$245,226,636
Tax collected$1,626,018$14,713,598
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$67,066,370 partial, 3 of 12$157,741,503 partial, 6 of 12
2025$276,796,968$240,843,080
2024$230,392,123$228,992,903
2023$245,665,836$250,342,567
2022$277,461,707$286,062,289
2021$275,151,806$269,839,556
2020$219,181,929$197,199,999
2019$167,971,538$165,125,126
2018$160,078,434$160,412,941
2017$154,368,756$149,883,179
2016$136,335,810$133,365,925
2015$119,402,916$115,136,436
2014$106,695,753$104,633,129
2013$99,219,521$96,782,154
2012$89,105,714$85,786,899
2011$82,884,829$82,251,766
2010$75,955,346$75,315,014
2009$72,224,850$72,279,328
2008$77,088,645$79,812,057
2007$73,263,681$73,412,857
2006$96,682,356$106,297,285
2005$130,649,007$133,945,090
2004$89,974,371$63,225,865 partial, 10 of 12
2003$5,068,681 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$5,084,422 partial, 2 of 12
2001$35,339,188 partial, 11 of 12$37,108,445
2000$22,873,710$21,359,412
1999$24,982,871$25,100,846
1998$23,351,761$23,176,034
1997$24,836,993$25,631,985
1996$25,837,294$25,160,558
1995$20,759,283$19,764,345
1994$20,492,201$17,488,766 partial, 10 of 12
1993$1,401,512 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 38. Lumber and other building materials dealers. Hardware and paint stores (code 18) are in the full table. Real figures are in dollars of Mar 2026.

Every other business type

Form 10 kind codes not in the groups above. Last 12 months where twelve consecutive months are published.

CodeBusiness typeLatest month Gross sales, latest monthGross sales, 12 monthsChange Taxable sales, 12 monthsTax collected, 12 months
2Meat Markets, Poultry from 2002Mar 2026$210,103$1,640,634+15.2%$746,974$44,818
3Seafood Dealers from 2002Mar 2026$790,854n/an/an/an/a
4Vegetable and Fruit Markets, Fruit Juice Stands from 2002Mar 2026$84,643n/an/an/an/a
5Bakeries, Baking & Selling, Selling from 2002Mar 2026$594,169$7,706,859-5.9%$6,432,709$385,963
6Delicatessens from 2002Mar 2026$152,936$1,836,628+1.2%$1,705,829$102,350
7Candy, Confectionery, Sundries, Concession StandsMar 2026$97,008$1,324,424-8.2%$1,299,583$77,975
14Variety Stores 1994 to 2001 onlyNov 2001$2,293,542$24,435,074+12.3%$19,124,194$1,137,205
15Drug Stores 1994 to 2001 onlyNov 2001$1,479,765$26,783,309+7.1%$1,723,884$102,537
16Jewelry, Leather, and Sporting Goods 1994 to 2001 onlyNov 2001$638,254$7,996,987-1.7%$4,616,627$274,902
17Fertilizer Stores, Feed, SeedMar 2026$3,308,441$29,017,738-5.4%$9,938,086$595,433
18Hardware, Paints, Light Machinery, BicycleMar 2026$5,819,971$66,502,067-1.0%$65,264,817$3,915,889
19Farm Implements and Supplies and Equipment from 2002Mar 2026$85,431$5,692,440+63.5%$3,969,471$238,168
21Second-Hand Stores, Antique ShopsMar 2026$680,057$12,538,404-31.7%$9,107,024$544,078
22Dry Good Stores, Sewing, Needlework and Piece Goods, LinensMar 2026$4,816$260,500-19.6%$128,996$7,740
24Auto Accessories, Tires, Parts, (trailers) AutoMar 2026$9,574,929$94,231,425+3.0%$67,854,946$4,071,009
25Filling and Service Stations, Car WashMar 2026$16,023,656$131,254,254+35.3%$28,956,167$1,733,776
26Garages, Auto Paint and Body ShopsMar 2026$6,068,809$82,706,825+3.8%$72,369,758$4,330,769
27Aircraft DealersMar 2026$150,642$1,185,064-13.9%$181,276$10,877
30Household Appliances, Dinnerware, etcMar 2026$284,248$2,561,154-4.6%$1,937,227$116,234
31Store and Office EquipmentMar 2026$213,615$6,689,652-5.1%$6,004,202$360,252
32Music Stores, RadiosMar 2026$1,398,316$22,315,272+17.9%$13,175,940$790,556
33Building Contractors (roads and realty)Mar 2026$6,652,155$69,200,183-15.6%$10,108,930$605,556
34Heating, Air Conditioning, InsulationMar 2026$3,942,086$33,493,037+3.8%$2,555,045$153,303
35Electrical and plumbing, Well Drilling, Pipes from 2002Mar 2026$687,092$14,447,832-16.2%$9,336,827$559,404
36Decoration, Painting and Papering, Drapery from 2002Mar 2026$554,328$4,320,997+25.7%$3,112,229$186,734
40Auctioneers and Commission Dealers 1994 to 2001 onlyNov 2001$125,407$1,689,412+7.6%$621,640$37,343
41Barber and Beauty Shop, Reducing, Hot TubsMar 2026$957,505$7,442,601+0.8%$1,543,353$84,327
42Book StoresMar 2026$23,557$682,556-7.8%$487,065$29,224
43Cigar Stands, Tobacco Shops from 2002Mar 2026$1,146,851$12,812,470+25.8%$12,241,644$734,499
44FloristMar 2026$178,958$1,738,797-0.1%$1,581,597$94,896
46Funeral Directors, Monuments, Supplies, CemeteriesMar 2026$114,522$2,925,132+12.8%$224,351$15,496
47Scrap Metal, Junk Yards, Salvaged Material, from 2002Mar 2026$1,276,092n/an/an/an/a
48Itinerant Vendors, Peddler, Direct SalesMar 2026$1,703,626$23,875,493+17.0%$11,676,491$700,045
49Laundry, Linen, Cleaning ServicesMar 2026$34,341$2,080,814-3.4%$104,133$6,248
50Machine Shops, Foundries, Iron Work (Ornamental),Mar 2026$406,715$4,745,698+43.2%$200,011$11,886
51Horse, Cattle and Pet Dealers, Equipment & SuppliesMar 2026$79,648$1,168,558+103.0%$125,307$7,518
52Photographers, Photo and Art Equipment & SuppliesNov 2003$70,043$1,750,234+2.9%$1,424,687$85,081
54Storage and WarehouseMar 2026$249,432$3,972,639-5.8%$2,579,042$76,544
55Gift, Card, Novelty, Hobby, Stationery and Toy Stores, Stationary etcMar 2026$628,505$6,872,984+4.8%$6,144,940$368,696
57Social, Fraternal, Commercial Clubs & Assoc. (all duties)Mar 2026$15,975$2,587,365-9.8%$2,490,391$146,186
58Industrial MachineryMar 2026$460,032$2,865,917+4.4%$211,459$15,458
60Holiday Season Vendors, Christmas Trees from 2002Mar 2026$1,297,727n/an/an/an/a
61Rental of Tangible Personal PropertyMar 2026$1,483,450$20,244,674-5.2%$16,554,859$971,219
62Fabrication and Sales of Cabinets, Windows,Mar 2026$818,715$7,023,669+8.0%$1,809,546$108,573
63Manufacturing, Processing, MiningMar 2026$10,846,721$637,998,222+22.0%$51,595,451$3,087,401
65Pawn ShopsMar 2026$3,781$732,217-13.8%$607,882$36,473
66Communications, Telephone, Telegraph,Mar 2026$9,044,101$110,275,043+0.7%$69,113,322$4,146,799
67Transportation: Railroads, Airlines, Bus andMar 2026$447,709$6,043,307+1.1%$2,425,956$118,855
68Graphic Arts: Printing, Publishing, Engraving,Mar 2026$696,918$5,327,625-9.2%$1,819,494$109,170
69Insurance, Banking, Savings and Loan Research from 2002Mar 2026$133,046$1,565,144+99.2%$1,172,008$66,368
71Packaging Materials: Paper, Box Bag Dealers, ContainersMar 2026$23,620$1,293,125+27.4%$453,278$27,588
72Repair of Tangible Personal Property,Mar 2026$1,528,602$20,067,575+0.3%$7,556,313$449,099
74Top Soil, Clay, Sand, Fill DirtMar 2026$511,726$4,285,116+39.7%$2,350,101$141,006
76Nurseries and Landscaping, Supplies, Tree ExpertsMar 2026$897,979$8,384,689-7.2%$3,154,255$189,255
77Vending Machines (tangible property sales-Mar 2026$2,126,187$23,853,293+7.3%$1,961,611$116,036
79Medical, Dental, Surgical, Optical, Hospital SuppliesMar 2026$1,799,125$14,432,513-7.5%$3,217,919$186,169
80Wholesale DealersMar 2026$19,301,183$202,913,966+6.8%$38,538,036$2,309,609
81Schools and Colleges from 2002Mar 2026$518,310$4,233,734-56.3%$252,648$15,159
82Lease or Rentals of Office Space and Commercial RetailsMar 2026$6,823,001$143,214,489-27.7%$97,323,901$4,041,851
83Privately Operated Parking Lots, Boat Docking and Storage (Marines) from 2002Mar 2026$342,754$5,075,881+4.1%$3,103,526$142,838
84Utilities, Electricity or GasMar 2026$24,019,237$338,696,744+8.1%$59,006,302$3,540,378
87Motion Picture Industry from 2002Mar 2026$262,910n/an/an/an/a
89Exempt Facility from 2002Mar 2026$472,032$4,812,116-12.4%$2,801,082$155,021
90Flea Market 1994 to 2001 onlyNov 2001$70,681$817,352-30.5%$760,472$46,645
92Other Professional Services: from 2002Mar 2026$7,808,414$80,053,729+15.9%$5,594,501$328,943
93Other Personal Services:Mar 2026$1,539,638$12,697,767-0.8%$3,886,280$233,057
94Other Industrial Services:Mar 2026$4,483,035$39,193,976+7.8%$399,313$17,921
99Miscellaneous, Swimming Pool SuppliesMar 2026$63,079$973,695n/a$130,391$7,823
103Other *** 1994 to 2001 onlyNov 2001$12,615,385$136,853,161+32.9%$76,192,721$4,537,402
104Redacted For Confidentiality from 2002Mar 2026$674,858$89,938,460-8.8%$40,281,661$2,408,929

Cities and places: BusinessFlare® estimates

BusinessFlare® estimate from public sources: monthly consumer spending for each Census place in Santa Rosa County that the Economic Census publishes, split out of the county's Form 10 sales with the county tax roll as weight. The figures are Street Economics Pass data on each place's page; the published error is free. Landing error is how far the 2017 anchor carried to 2022 missed the 2022 Census figure.

PlaceLatest monthRetail landing errorAccommodation and food landing errorFlag
Bagdad CDPMar 202664.6%n/awide error
Gulf Breeze cityMar 20262.2%77.0%wide error
Midway CDPMar 202657.5%33.7%wide error
Milton cityMar 20264.5%0.5%
Navarre CDPMar 20265.5%n/a
Pace CDPMar 202610.6%13.1%
Pea Ridge CDPMar 2026317.8%113.9%wide error
Tiger Point CDPMar 20268.1%28.8%wide error
Woodlawn Beach CDPMar 2026n/an/a

Fiscal data: distributions from the state

What the Florida Department of Revenue paid the governments in Santa Rosa County in the 12 months to Sep 2026, from the Department's own ledger: half-cent sales tax, communications services tax, local option taxes and state revenue sharing. Fiscal distributions, not economic indicators: these are the dollars the Florida Department of Revenue paid this government in each month, after the state's own deductions and adjustments, on the Department's payment schedule. They do not measure sales, income or activity in the area.

PayeesHalf-cent sales taxCommunications services taxLocal option taxesState revenue sharing and other state shared revenueAll distributionsChange on the 12 before
County government$11,641,392$1,263,139$24,752,565$8,552,082$46,209,177+0.2%
Municipalities and other payees$1,010,017$1,557,444$2,234,934$748,146$5,550,540-3.3%
Every payee in the county$12,651,408$2,820,583$43,778,657$9,523,478$68,774,1260.0%
Every government in Santa Rosa County, last 12 months

Half-cent: half-cent sales tax. CST: communications services tax. Local option: local option taxes. State shared: state revenue sharing and other state shared revenue. All payees: every payee in the county. Change: the 12 months against the 12 before.

GovernmentHalf-centCSTLocal optionState sharedAllChange
Santa Rosa County BOCC county government$11,641,392$1,263,139$24,752,565$8,552,082$46,209,177+0.2%
City of Gulf Breeze municipality$372,849$631,239$772,177$207,812$1,984,077-4.4%
City of Milton municipality$606,210$873,588$1,385,807$508,892$3,374,498-2.7%
Town of Jay municipality$30,958$52,617$76,949$31,442$191,966-2.1%
Santa Rosa County School Board school boardn/an/a$16,791,159$223,250$17,014,409+0.4%

Fiscal data for every Florida government

Tourist tax

Sales are the tax collected divided by the rate in effect. Collections are what the county, city or collector reported.

Latest monthJun 2026
Sales$24,181,303
Change in sales+5.6%
Sales, last 12 months$143,871,254
Collections$1,209,065
Change as reported+5.6%
Collections, last 12 months$7,193,563
Tax rate5%
Santa Rosa CountyCounty totalJun 2026 sales: $24,181,303

Collections as reported
MeasureJun 2026
Collections$1,209,065
Change as reported+5.6%
Change in sales, rate adjusted+5.6%
Collections, last 12 months$7,193,563
Sales, last 12 months$143,871,254
Tax rate5%

Santa Rosa County Clerk of Court and Comptroller, Tourist Development Tax Division; month of sales as reported; Oct 2020 to Jun 2026, 69 months.

Tax rate history

Rate changes are marked on every chart with a dashed line.

Sources on this page

Download the data

Santa Rosa County workbook Statewide workbook

The county workbook has every business type by month with taxable sales and tax collected, the trailing 12 month and annual views, real sales, and this county's tourist tax rows. The statewide workbook has every county, the kind code crosswalk, CPI, rates, sources and gaps.